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ar·che·type

/ˈärkəˌtīp/

noun

the original, which many will try to imitate; a perfect model; a recurrent symbol or motif in literature, art, or mythology

The Grandiflora Logo

The grandiflora, our logo, represents a magnolia seed pod. Magnolias are ancient, with some plants and fossilized specimens dating to nearly 100 million years ago, predating pollination by bees. Being pollinated by beetles, the structure of the flower is extremely tough. They are evergreen trees with large, beautiful flowers, that emit a delicate, sweet scent.

 

Magnolias represent an eternal perseverance, beauty, dignity, strength, and a love of nature.

Image by William Felker

Archetypes

Archetypes Clothing is a clothing and lifestyle brand founded in 2017. I fell in love with the organic, unruly nature of alternative forms of textile dyeing while studying fashion in college. It's an ode to the natural world, a collector of all, an assortment of unique pieces. From ready to wear patterned clothes, to curated, hand-dyed thrift finds, to materials and patterns to create on your own, there's something for every color-lover.

At the heart of Archetypes is an insatiable desire to experiment and evolve. Our brand is constantly changing, and I hope you'll join us on this journey.

— Jacquelyn Zunic, Founder

Ice Dye

Ice dye is a technique similar to tie dye that uses unmixed dye powder over a pile of ice on top of a garment. Due to the disorderly nature of ice melting, each piece is wholly organic and one-of-a-kind.